Multimedia Designer Internship (Summer 2020)
Kevin collaborated with the senior marketing manager at The Glimpse group to rebrand and launch a new identity and marketing materials for the emerging VR learning company. Through market research, competitor analysis, and brand strategy, they were able to develop a fresh and engaging brand identity that resonated with the company's target audience.
With the new brand in place, Kevin and the marketing team created a comprehensive marketing campaign that included digital and print materials, social media, and email marketing. The campaign successfully increased brand recognition and trust among potential prospects, resulting in a significant uptick in sales transactions.
Throughout the project, Kevin utilized his expertise in visual design, branding, and marketing strategy to help The Glimpse Group establish a strong and consistent brand image that accurately represents the company's mission and values.
Enterprise Rebranding (Rebranding a VR Company)